Jason France is a visionary fitness entrepreneur, decorated military veteran, and esteemed performance coach whose life journey embodies resilience and the relentless pursuit of excellence. As the creator and co-founder of Suffer City, Arizona's premier group fitness brand, he transformed a modest semi-private personal training company into a thriving enterprise with over 150 members, a team of 10 fitness professionals, and a wide range of service offerings and products. Under his leadership, the business continues to experience exponential growth, solidifying its place in the fitness industry.

Born and raised in Phoenix, Arizona, Jason faced profound personal tragedies early in life, losing both his sister and father during his childhood. These hardships ignited a determination within him to overcome adversity and seek meaningful accomplishments. In his senior year of high school, his exceptional athletic talent caught the attention of the Cincinnati Reds, who drafted him into their baseball organization. Choosing a different path, Jason pursued his passion for music and studied performing arts as a jazz percussionist, a journey that took him to San Francisco in 2001. There, he performed professionally until a deeper calling led him to enlist in the United States Marine Corps in 2003.

During his distinguished nine-year military career, Jason served as a Force Reconnaissance Marine and became a Plank Owner of the elite MARSOC Raiders special operations unit. His fluency in Pashto enabled him to work closely with Afghan Special Forces and even Taliban leaders during four deployments in support of Operation Enduring Freedom and other world wide operations. Participating in over 250 combat engagements and graduating from numerous specialized training courses, he exemplified courage and leadership on the front lines. Recognizing the need for holistic support for special operators, he developed the Performance & Resiliency (PerRes) Program, a groundbreaking initiative now adopted by the entire Joint Special Operations Command, benefiting over 5,000 special operators today.

Jason's commitment to personal growth and helping others extends beyond his military service. A trained linguist and certified neurolinguistic programming (NLP) practitioner and coach, he has amassed a wealth of knowledge through rigorous academic and professional pursuits. His accomplishments include graduating from the Athletes' Performance Mentorship Program, completing the Cardone University Sales Course, attaining a 200-hour yoga teacher certification, and achieving master trainer accreditations from ISSA and NASM. His dedication has been recognized with numerous accommodations from the Department of Defense.

An avid reader and lifelong learner, Jason has immersed himself in over 500 books spanning topics such as self-improvement, psychology, computer science, fitness, business, physics, and sustainable energy. This diverse intellectual foundation informs his holistic approach to coaching and development.

As a respected community leader in Gilbert, Arizona, and the recipient of the 2022 Veteran Honor Award, Jason is a sought-after speaker on leadership and mindset. He regularly shares his insights at corporate summits, fitness symposiums, and business conferences, inspiring audiences to understand their full potential.

Today, Jason is the go-to trainer and coach for professional athletes, special operators, and other trainers striving for excellence in their field. His unique blend of real-world experience, comprehensive knowledge, and motivational prowess empowers individuals, teams, and organizations to achieve significant impacts within their industries. Through his work at Suffer City and beyond, Jason France continues to inspire others to transcend their limitations and pursue greatness.